Beyond the Menu Tree: How Yelp Built a Smarter Customer Success Chatbot with AI

The Evolution of Support: From Fixed Phrases to Conversation At Yelp, delivering responsive and accurate customer support is a core priority. For years, our legacy Customer Success (CS) Chatbot provided support by guiding users through a static support experience. Users either navigated a 2-step menu tree or typed a query that was matched against a fixed set of phrases to retrieve an answer. While functional, the legacy chatbot had a key limitation: its reliance on rigid matching meant that if a query didn’t fit the menu structure or precisely match a known phrase, the user wouldn’t be able to get...

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